I get this mentality, but if you pass off your clients' campaigns without direction, it's bound to cause chaos. Essentially, long-tail keywords are extended phrase search queries, such as "what is the best roofing company in Wyoming?" Compare that to a traditional "head" keyword or keyword phrase like "roofing company" or "roofing company Wyoming." There's no strict line to draw here, though generally, if a query is in sentence format, it can be considered as a long-tail phrase. You can get a big picture view of your site using crawling software like Screaming Frog. For example, where would one find traditional rocking horse in this country? For example, a search for organic local veg delivery may yield no results. Who are the top 10 leased line providers in the UK? Do you need a quote for SEO specialist ? Did you know that Beverley was the tenth largest town in the UK? The Aquaclean Sela has been designed and adapted specifically for the needs of the care market. If you're planning on improving your garden then why not add outdoor fitness equipment today? Have you tried storytelling in business to boost customer engagement? Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.)

Assessing historical progress and how you've been helped by rankings

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. There are many strategies you Do your homework! The primary resources are all available here. Its as simple as your ABC's can use to overcome this and generate dozens of new ideas in relatively short order. Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. Header tags are HTML elements (H1-H6) used to identify headings.

Make it sufficiently broad in terms of Google algorithms

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. For SEO, fresh, original is always best. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Content marketing, or branded content, consists of providing useful information and product-use solutions to potential customers on a brand's website or microsite.

We've reached a tipping point when it comes to anchor text

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don't just use the exact keyphrase but be sure to use lots of relevant and related language. Remove any unnecessary additions or extensions whenever possible and focus on what really matters. The SEO plan is really a proposal and a call to action to address pertinent SEO requirements. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "When multiple pages have the same tag, those tags are useless to the search engine."

Learning about canonical URLs

With that said, where does do-it-yourself SEO stand? You I'm always amazed by the agility of PNS on this one. want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. So why is Google making this change? There is some truth to this, but there is certainly a lot more to SEO.