Go long-tail and forget page impressions

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are three …

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Understanding user generated content

The higher the traffic for a source, the more traffic your client will stand to receive from a high-quality link. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall …

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Its all about Google algorithms

You’ll be surprised, but many will do. I found that most of the sites that saw a boost in their rankings during the Google 3 June update had more branded anchor texts than others. Have you tried listing your organisation in a Free Business Directory - (I've heard it ticks …

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Make analytics the focal point of your marketing efforts

For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up their profile if spam-based links still existed after these initial efforts. Marketing professionals recognize that YouTube and other video sharing platforms present unique opportunities and challenges for …

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Things your competitors know about white hat SEO

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. From an SEO perspective, you should avoid free hosts. Although the top-level domain isn't necessarily considered a factor, some people believe obtaining …

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