People aren't stupid. This usually includes data from web stats tools and web analytics tools. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those …

Every page should have a description that isn't used anywhere else on the site. Further, purchasing a standardized global brand may be viewed as a better choice than buying a local brand. Nonetheless, each one will present you with the search form and a SERP with relevant links. I'm not …

If you're just getting started in content creation, it can be quite easy to fall into bad habits without realising it. These can help people to quickly scan the page and find the information they're looking for. ou can optimize the entire technical side of your site and still find …