Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. What is the response rate for results …

This is likely because many rater activities are mobile only, and mobile interstitials are becoming more and more commonplace, some of them to such an intrusive degree that the user has no choice but to click the interstitial or leave the page. But even for businesses where image search is …

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Google assumes that users search for information and not advertisements. On-page activities include keyword optimizations of title tags, description meta tags, page copy, and …

People aren't stupid. This usually includes data from web stats tools and web analytics tools. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or …

I get this mentality, but if you pass off your clients' campaigns without direction, it's bound to cause chaos. Essentially, long-tail keywords are extended phrase search queries, such as "what is the best roofing company in Wyoming?" Compare that to a traditional "head" keyword or keyword phrase like "roofing company …

Web pages containing matching verbiage will have lower visibility in searches. There may be parts you can try, or work on with your developer. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Recently, I came across …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Local search engine optimisation makes …

The technical side of international e-commerce continues to be challenging. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Are …

One of Google's search engine algorithms is called PageRank. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Pages not being indexed in Google …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those …

Every page should have a description that isn't used anywhere else on the site. Further, purchasing a standardized global brand may be viewed as a better choice than buying a local brand. Nonetheless, each one will present you with the search form and a SERP with relevant links. I'm not …

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically …

SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Each project should be treated like a special snowflake …

By continuing to add content and informative writing to your website, you'll be able to tell search engines that your website is still being maintained and hasn't just been left to itself. Smaller companies typically lease DSL or fiber lines. There is no simple tweak that conquers all for SEO …

Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Click submit and see if that content appears elsewhere on your website or on the Web. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. I'm on …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Many CMS systems come …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The link can either refer to a document within the same domain (internal link), or to a page on a different domain …

Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Think of yourself as an …

If you're just getting started in content creation, it can be quite easy to fall into bad habits without realising it. These can help people to quickly scan the page and find the information they're looking for. ou can optimize the entire technical side of your site and still find …

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Brands can also be different but should incorporate the multiculturalism present in society. If time is not a factor, that's all the more reason to …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. From an SEO perspective, you should avoid free hosts. Although the top-level domain isn't necessarily considered a factor, some people believe obtaining …