The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Instead, use a variety of …

Allowing outsiders to build links to your site means abandoning some level of control. If your CMS is organizing products like this, you should either restrict duplicate pages from being indexed using robots.txt or meta name=robots?content=noindex?tags, or you should use canonical URLs to consolidate link …

This is likely because many rater activities are mobile only, and mobile interstitials are becoming more and more commonplace, some of them to such an intrusive degree that the user has no choice but to click the interstitial or leave the page. But even for businesses where image search is …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Local search engine optimisation makes …

One of Google's search engine algorithms is called PageRank. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Pages not being indexed in Google …

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Brands can also be different but should incorporate the multiculturalism present in society. If time is not a factor, that's all the more reason to …