Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Local search engine optimisation makes …

One of Google's search engine algorithms is called PageRank. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Pages not being indexed in Google …

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Brands can also be different but should incorporate the multiculturalism present in society. If time is not a factor, that's all the more reason to …