Matt Cutts, formerly of Google (see article 26), has stated that you shouldn't expect to get ranking help in the search engines from releases. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. If his birthday is just around the corner …

You've been hearing it for years that content is king and Google loves quality content, and so has every other marketer on the planet. Designers may create articles designed for search engines -- optimized, keyword-rich articles -- that redirect visitors to the real website, which is not so well optimized. A good …

In particular, buyers get free shipping on your products through its Amazon Prime program. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Improved health? Collaboration? Productivity? Get all of these benefits and more with a sit stand desk from …

You should search your favourite search engines for search terms such as: "add url", "suggest website" and add your website to these sites. All of this constitutes to link building for your website. The links under the pictures go to specific product articles. A modern short url is focused on …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. The best …

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Life insurance …

In other words, they rely heavily on search results when looking for a new business. Perhaps, for example, you have an article that's ranking fifth and you want to boost it higher. Try adding your company to a UK business directory - it will help with your search engine optimisation efforts …

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page …

The URL is determined by the names of the folders. Reshape your syndication strategy from the ground up for the best results. A unique gift idea like a X Rocker Infiniti can turn a boring present into a fun one. While Business Profile can't always control who links to you …

In short, if we only focus on publishing high-quality content and getting more backlinks, we will simply compete with thousands if not millions of other sites that are doing the same things. A robot.txt file, on the other hand, is simply a file that lets Google spiders know not …

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are three …

As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. How do you convince consumers that the same product should be viewed in a different way? Could storytelling in …

Press releases, on the other hand, are mere tools used by public relations to fulfill that purpose. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. For better access …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Always make a conscious effort to incorporate your target keyword in the post intro A simple search on Bing for leased line comparison will give you what you need. Don't Business Visor consistent outreach with a …

Try to buy the URL that is as close to who your company is and what it does as possible. Your transition should instead be smooth and painless. Does the act of presentation designers really add value? Search Intersol are answering machines. Whenever a user types in his/her query …

Web pages containing matching verbiage will have lower visibility in searches. There may be parts you can try, or work on with your developer. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Recently, I came across …

The technical side of international e-commerce continues to be challenging. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Are …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Many CMS systems come …