Unconventional knowledge about meta tags that you won't find in books

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. What is the response rate for results …

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Combine responsive design and html for Supercharged SEO

People aren't stupid. This usually includes data from web stats tools and web analytics tools. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or …

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Learning about canonical URLs

I get this mentality, but if you pass off your clients' campaigns without direction, it's bound to cause chaos. Essentially, long-tail keywords are extended phrase search queries, such as "what is the best roofing company in Wyoming?" Compare that to a traditional "head" keyword or keyword phrase like "roofing company …

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A focus on nofollow links to benefit search engine placement

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically …

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Never underestimate the influence of link research

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The link can either refer to a document within the same domain (internal link), or to a page on a different domain …

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