The Implementation Phase

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Local search engine optimisation makes …

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Using keyword research strategies like the pros

The technical side of international e-commerce continues to be challenging. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Are …

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Build promotion into your content

One of Google's search engine algorithms is called PageRank. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Pages not being indexed in Google …

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If page rank is so terrible, why don't statistics show this?

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those …

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A focus on nofollow links to benefit search engine placement

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically …

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Link out only to relevant websites

SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. Each project should be treated like a special snowflake …

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How you will benefit from indexed pages

Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Click submit and see if that content appears elsewhere on your website or on the Web. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. I'm on …

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Create an Engaging Web Presence by the use of URLs

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Many CMS systems come …

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Never underestimate the influence of link research

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The link can either refer to a document within the same domain (internal link), or to a page on a different domain …

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Who else wants to be successful with web 2.0

Internal backlinks connect different assets - including content, product pages, or other information - together. Naturally, external backlinks will lead to increased brand exposure and sales. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Think of yourself as an …

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I bet you didn't know this about hits

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Brands can also be different but should incorporate the multiculturalism present in society. If time is not a factor, that's all the more reason to …

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Reasons why you cannot fully understand social media

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and …

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Things your competitors know about white hat SEO

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. From an SEO perspective, you should avoid free hosts. Although the top-level domain isn't necessarily considered a factor, some people believe obtaining …

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