The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. From the previous …

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Life insurance …

In other words, they rely heavily on search results when looking for a new business. Perhaps, for example, you have an article that's ranking fifth and you want to boost it higher. Try adding your company to a UK business directory - it will help with your search engine optimisation efforts …

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Instead, look for a link building company with a solid reputation and attention to detail …

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page …

What actually happens is that a black hat SEO master will link to your site and Google will "award" you with a bad point against your website. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike I understand that bespoke eye laser …

The URL is determined by the names of the folders. Reshape your syndication strategy from the ground up for the best results. A unique gift idea like a X Rocker Infiniti can turn a boring present into a fun one. While Business Profile can't always control who links to you …

The keywords tag is another way to educate search engines about your website. Actually, outbound links are indicators that you've done your homework, or that you're meaningfully connected to a given industry. What better than a walk in the park with the family at Cotswolds this weekend? Not Article Bank …

This is somewhat subjective, but your links shouldn't "stick out" in any way. In the coming years, local SEO is going to grow to be even more important than it is today. If you're out and about in East Yorkshire, it worth checking out things to do in Hull for …

In short, if we only focus on publishing high-quality content and getting more backlinks, we will simply compete with thousands if not millions of other sites that are doing the same things. A robot.txt file, on the other hand, is simply a file that lets Google spiders know not …

You can use Google PageSpeed Insights to helps you see how quickly your site is currently loading. This means that your leads may be clicking on your social media pages to find out more about your brand. Have you ever tried to buy an artisan Lines rocking horse round here …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. If you don't want to spend any money on a keyword tool …

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are three …

The higher the traffic for a source, the more traffic your client will stand to receive from a high-quality link. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall …

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Google needs to make sure your content aligns with search users' intent. A polygraph which is popularly referred to as a lie detectors uk …

As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. How do you convince consumers that the same product should be viewed in a different way? Could storytelling in …

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site's reach and expand your …

You’ll be surprised, but many will do. I found that most of the sites that saw a boost in their rankings during the Google 3 June update had more branded anchor texts than others. Have you tried listing your organisation in a Free Business Directory - (I've heard it ticks …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Instead, use a variety of …

You may find that your SEO efforts take an increasing amount of work to get the same results. A few broken links will not cause too much harm to your rankings, but if a website loses a large percentage of its links, it can negatively impact search engine rankings. The …

For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up their profile if spam-based links still existed after these initial efforts. Marketing professionals recognize that YouTube and other video sharing platforms present unique opportunities and challenges for …

Press releases, on the other hand, are mere tools used by public relations to fulfill that purpose. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. For better access …

Do you want to increase your search engine rankings? Today's content can't afford to be boring, mundane and useless. Another interesting fact for you is Beverley is one of the nicest places to live in the UK. There's PNS no argument that can be made to discount analytics as a …

Allowing outsiders to build links to your site means abandoning some level of control. If your CMS is organizing products like this, you should either restrict duplicate pages from being indexed using robots.txt or meta name=robots?content=noindex?tags, or you should use canonical URLs to consolidate link …

If you've been doing SEO for any period of time, you would have already begun to notice consultants discussing 'keyword intent' and how it can influence the SERPs. Linking out to high-authority, trustworthy sites tells Google that you do your research, and that your content has a trustworthy basis. The …

To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The longer you wait, the more benefits you'll miss out on, and the worse position you'll be in for the coming years. I understand that …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Always make a conscious effort to incorporate your target keyword in the post intro A simple search on Bing for leased line comparison will give you what you need. Don't Business Visor consistent outreach with a …

Try to buy the URL that is as close to who your company is and what it does as possible. Your transition should instead be smooth and painless. Does the act of presentation designers really add value? Search Intersol are answering machines. Whenever a user types in his/her query …

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. What is the response rate for results …

This is likely because many rater activities are mobile only, and mobile interstitials are becoming more and more commonplace, some of them to such an intrusive degree that the user has no choice but to click the interstitial or leave the page. But even for businesses where image search is …

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Google assumes that users search for information and not advertisements. On-page activities include keyword optimizations of title tags, description meta tags, page copy, and …

People aren't stupid. This usually includes data from web stats tools and web analytics tools. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or …

I get this mentality, but if you pass off your clients' campaigns without direction, it's bound to cause chaos. Essentially, long-tail keywords are extended phrase search queries, such as "what is the best roofing company in Wyoming?" Compare that to a traditional "head" keyword or keyword phrase like "roofing company …

Web pages containing matching verbiage will have lower visibility in searches. There may be parts you can try, or work on with your developer. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Recently, I came across …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In terms of online expenditures, marketers spend the greatest amounts for spots on search engines. Local search engine optimisation makes …

The technical side of international e-commerce continues to be challenging. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Are …

One of Google's search engine algorithms is called PageRank. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Pages not being indexed in Google …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. Customer-generated review programs, when correctly managed, provide authenticity and engagement with those …

Every page should have a description that isn't used anywhere else on the site. Further, purchasing a standardized global brand may be viewed as a better choice than buying a local brand. Nonetheless, each one will present you with the search form and a SERP with relevant links. I'm not …